Russells takes on Bauer slurry and irrigation equipment

One of Britain’s largest farm machinery dealer groups – Russells – has been appointed by Bauer to handle sales and back-up services for its slurry handling and crop irrigation equipment

One of Britain’s largest farm machinery dealer groups – Russells – has been appointed by Bauer to handle sales and back-up services for its slurry handling and crop irrigation equipment across a territory stretching from Yorkshire southwards to Northamptonshire.

Russells will provide parts and service back-up for equipment already in use as well as supplying new Bauer machinery, and will have trained staff to look after the new product lines.

Paul Russell, managing director, said: “We are delighted to be working with Bauer, a leading brand in irrigation and slurry equipment. It provides us with a great opportunity across the business to extend our product offering with a range of equipment renowned for quality and innovation.”

Adrian Tindall, Bauer UK & Ireland sales manager, said: “This change to our distribution follows the retirement of John Milner and Roy Wharrick of Rainmec, who did us proud, maintaining a sound reputation for product expertise and service.

“We’re delighted that Paul Russell and his team accepted our approach and look forward to working with them to support our users across the livestock, arable and commercial horticulture sectors.”

Russells will have access to Bauer’s entire product range, including the Austrian group’s high-performance slurry pumps, mixers, conventional and Green Bedding separators, and high-specification slurry and AD digestate transport and spreading tankers.

Likewise, Bauer’s renowned irrigation equipment, which encompasses the comprehensive Rainstar reel irrigators, Centerstar pivot irrigators, SmartRain irrigation management program and app, diesel irrigation pumps, rigid pipe and flexible PE pipe, and original Bauer couplings.

Overseeing the new venture at Russells is sales manager Jonny Newton: “A lot of our existing customers use Bauer equipment, so it was an easy decision to take on such a well-known and well-regarded range of slurry and irrigation equipment,” he says. “We’ve had very positive feedback on news of our appointment and we’ll be doing our best to provide the same level of service that the previous dealer delivered.”

With a good mix of dairy and other livestock farms and vegetable and salad-growing areas on Russells’ patch, Rob Jackson of Bauer UK & Ireland is confident the new partnership will be successful.

“The Russells team is very enthusiastic about this new venture and the product lines it adds to their multi-branch operation, and we’ve already seen some irrigator and slurry pump sales,” he points out. “Building a stock of spares and having a selection of Rainstar irrigators in stock at Eggborough confirms their commitment to the Bauer range and customer service.”