New key alliance for agricultural wheel solutions

Brocks Wheel & Tyre (BWT), an Essex agricultural rim manufacturer, has announced a ground-breaking partnership with AGCO Corporation.

AGCO is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. Its differentiated brand portfolio includes core brands like Fendt, GSI, Massey Ferguson, Precision Planting and Valtra.

Meanwhile, BWT, based in Essex, is an experienced and trusted supplier of complete wheel and tyre sets for agricultural machines, including the recently introduced 3S Wheel.

AGCO says it chose BWT as its partner for aftermarket wheel solutions in the UK due to BWT’s extensive market insight, fuelled by its family farming background, and passion for ensuring customers receive the right products and valuable guidance to boost yield and reduce costs.

Within the BWT team are product specialists available to help with product selection with an unbiased, pragmatic approach. BWT also offers an app which provides advice on how to optimise setup of the machine, helping the user to understand a range of topics, including correct weight distribution for the tractor, correct amount of ballast, what horsepower the tyres can take, and the correct amount of wheelslip.

(l-r): AGCO national aftersales manager, commercial UK & Ireland, Jason Webb; AGCO aftersales commercial manager, John Elliott; AGCO complementary product manager, UK and Ireland, Emily Pryce; BWT sales director, Will Brock; and BWT marketing manager, Mikayla Brock.

Farmers will receive access to advice and expertise that will increase profitability and efficiency through the latest advancements in wheel technology, the companies say. All their requirements will be available in a ‘one stop shop’ through the AGCO network, including BWT’s products and expertise.

BWT director Will Brock said: “We are privileged to partner with AGCO and are looking forward to sharing our experience with many new contacts through this exciting new distribution channel. Our collaboration extends beyond business. We’re committed to making a positive impact on the people we serve, not only by business growth but by giving back to communities in need.

“Leading solutions will now be accessible to a broader spectrum of businesses and individuals, opening doors to growth and success. We are looking for this to be a long-term partnership and are backing it up with industry-leading warranties.”

AGCO manager, national aftersales, commercial UK & Ireland, Jason Webb added: “We are excited to work with the BWT team to develop our key product offerings, ensuring our customers receive objective technical guidance and advice about the right product for the job. The partnership will strengthen our dealer product portfolios by providing customers with the solutions they need under ‘one roof’, saving our farmers time and hassle.”

For more about AGCO and BWT’s partnership, visit https://bwt.uk.com/agco.